"In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation"
Guy Debord, The Society of the Spectacle
Female Gaze, 2014
Flag Clutch, 2013
Partisan Push-Pull, 2010
Mine●field Noun (ˈmīnˌfēld/) (figurative) - A subject or situation presenting unseen hazards.
According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours per week, or 2 months per year). In a 65-year life, this person will have spent 9 years glued to the screen.
Minefield, as a metaphor, describes the field of media culture and propaganda here in the U.S. Like my mining of images in the cultural landscape, I scavenge the omni-present advertisements, tv programs, movies, etc., for spectacle gold. We consume media images under the veil of entertainment like consuming the daily ritual of a new religion. We are also duped into the idolization of the celebrities who deliver the media, giving power to the newscaster/pundit of our personal choosing. When seen in this light our system of ‘liberal’ news media seems obviously propagandistic to the core. This oligopoly and control of imagery has a tremendous amount of explosive power, especially when we consider the examples and statistics I present here.
2013 STATISTICAL DATA:
•Percentage of households that possess at least one television: 99%
•Percentage of U.S. homes with three or more TV sets: 65%
•Number of TV sets in the average household: 2.24
•Number of hours of TV watched annually by Americans: 250 billion
•Percentage of Americans who say they watch too much TV: 49%
•Percentage of Americans who watch TV every day or nearly every day: 67%
•Approximate number of studies examining TV’s effects on children: 4,000
•Average number of minutes per week that parents spend in meaningful conversation with their children: 3.5 min.
•Number of minutes per week that the average child watches television: 1,480 min.
•Percentage of day care centers that use TV during a typical day: 70%
•Hours per year the average American youth spends in school: 900 hours
•Hours per year the average American youth watches television: 1200 hours
•Number of murders seen on TV by the time an average child finishes elementary school: 8,000
•Number of violent acts seen on TV by age 18: 150,000
•Percentage of Americans who believe TV violence helps precipitate real life mayhem: 79%
•Number of 30-second TV commercials seen in a year by an average child: 16,000
•Number of TV commercials seen by the average person by age 65: 2 million
•Percentage of people who said that TV commercials aimed at children make them too materialistic: 92%
•Total TV ad spending for (2010: $59 billion), (2013: $66 billion)